By Barry Silverstein
Businesses within the details know-how (IT) field-software, undefined, and networking suppliers-have a ordinary affinity for the net. This publication is a how-to consultant choked with confirmed techniques, strategies, and tips dedicated strictly to the IT industry's online marketing wishes. themes mentioned comprise taking advantage of the corporate website, utilizing seek instruments and newsgroups for merchandising, online ads, online success and customer support, partnering on the web, integrating online and off-line advertising, and extra. Case reports make this ebook an attractive in addition to crucial learn for managers and retailers.