By Philippa Gamse
This e-book was once created for company proprietors, executives and executives, institutions and nonprofit companies who are looking to comprehend what it takes to create and maintain a profitable net presence. It presents a quick, yet thought-provoking learn that provides a 30,000ft "hawk-eye" standpoint, in addition to drilling down into the numerous various concerns for an efficient site and social media presence.
The forty two principles are in keeping with Philippa's 15plus years of consulting adventure and learn into what works at a pragmatic point, and are illustrated with real-life principles and case experiences from her consumers, colleagues and over thirty contributing specialists.
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Extra info for 42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success
Is the timing of the promotion tailored to produce optimum results? Will you be ready to deal with fulfillment if there’s a spike in demand? Do you have the cash flow to buy necessary materials and supplies in advance? Will the promotion damage your brand with existing customers? Do you have a strategy to leverage new buyers into long-term customers wherever possible? A quick review of online articles about group deals produces many stories of nightmares for businesses who failed to address the strategic questions above.
The advice is sound and helpful. ” Richard Thieme, Author/Professional Speaker “I love the little chunks where Philippa lays out a concept, cites an expert, provides an example of someone doing it in real life successfully, and then wraps up the chapter with what is a reassuring, ‘See how easy this is? ’“ Beth Cooper-Zobott, Director, Conference Services, Equity Residential “Philippa Gamse’s 42 Rules for a Web Presence That Wins is a much needed resource; at once practical and philosophical, strategic and soulful.
My business would never have survived without the infinite patience and amazing attention to detail of my wonderful (virtual) assistant Bonnie Davis. Lee Stral continues to be the creative force behind my own web presence, and graciously answers all of my technical questions. And Doug Baker has twice designed an original and eye-catching image for my evolving persona. a “the Pronoun Police,” who listened most carefully to every word of the draft. The idea for this book came from a conversation with Laura Lowell, Executive Editor of the 42 Rules series.
42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success by Philippa Gamse